Union, New Jersey



Hey There!

My name is Jeffrey.  I help the seasoned hair salon stylist/owner, who feels left behind with technology, to catch up, level up, and thrive in today’s digital marketing world.

I am a career Customer Service and Support professional with a concentration in Information Technology.  I have always had an interest in learning how things work; so much so that my parents used to dread buying me new toys because they knew, sooner or later, that I was going to take them apart.  That curiosity led to a degree in Electrical Engineering Technology and a variety of positions in the IT space, ranging from Desktop Support Technician to Client Services Manager.

So, why “the seasoned stylist”, you ask? Blame it on my lovely wife of 20+ years! 

 Bayyinah is a 31-year seasoned hairstylist and business owner. She has always had a very successful career, but as the times changed and life became more digital, she realized that she, and her business, needed to change too. For me, this change entailed, among other things, creating her website and landing pages, and really becoming the “technical director” of sorts (management, as she loves to call me).

As I agreed to be “management” for BChic with Bayyinah, I didn’t realize that I was opening up a whole new career interested for myself.  I have learned so much about the digital needs of hairstylists and salon owners. I’ve learned how important it is to consider who is your ideal client. Who are you building a website to attract? Do you need an online booking system? How do you develop a nice “Welcome” packet? There is so much more, and I can’t wait to share!

While creating websites is fun, I also enjoy getting to know the humans behind the business.  It allows me the opportunity to have your personality properly represented on your pages so that your potential client can get a “feel” for you and the experience that you offer. Yes, you are offering an experience, not just a haircut or style. We all want to get that “feel”, yes?

Let’s work together! I’m excited to meet you!

black and white salon space
barber laughing with client in barber chair

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Human Bytes Marketing


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Union, New Jersey